For B2B Service Companies Doing $10k+/mo in Revenue

10-20 Qualified Sales Meetings On Your Calendar Every Month — You Only Pay When They Show Up

We deploy enterprise-grade infrastructure and AI-personalized outreach to pack your calendar with qualified B2B decision-makers.

Book Your Free Discovery Call 100% Performance-Basis. No Retainer.
105k+
Emails Sent Per Month
1,000+
Sending Accounts
$0
Upfront Cost
100%
Performance-Based

Why your cold email isn't working.

Most agencies charge $5,000+ upfront to send generic spam from 3 Gmail accounts. It burns your domain and ruins your reputation.

Your pipeline depends on referrals

Business comes in when it comes in. You can't forecast, you can't scale, and you can't hire against revenue you can't predict.

You paid an agency and got nothing

You spent $5,000 on a "cold email campaign." They sent 2,000 generic emails from 3 Gmail accounts, tanked your domain reputation, and called it a day.

You tried it yourself and it flopped

You set up Instantly, uploaded a list from Apollo, wrote an email that started with "I came across your company," and sent it to 500 people. Zero replies.

You don't have time to prospect

You close deals. That's your skill. Spending 15 hours a week sourcing leads and chasing follow-ups is not what you should be doing. But you don't have $10k/month for an SDR either.

The difference is in the details.

Generic Agency

Subject: Quick question

Hi {{first_name}},

I came across {{company_name}} and was really impressed by your work. I see you are the {{title}} so I wanted to reach out.

We are a premier lead generation agency helping companies like yours get 50+ meetings a month guaranteed.

Do you have 15 minutes next Tuesday at 2pm EST for a quick call so I can pitch you my services?

Best,
Sales Bro

Flagged as promotional — 0.3% reply rate
FNNL AI-Personalized

Subject: Saw the Chicago expansion — congrats

Hey Sarah,

Noticed Apex just opened the Chicago office — that's a big move. We just helped a similar logistics firm book 18 qualified meetings in 6 weeks using cold outbound.

Might be worth a quick conversation if scaling the sales team is on the radar. Happy to share how we did it.

Best,
Milan

Delivered to primary inbox — 3-5% positive reply rate
Book Your Free Discovery Call

100% Performance-Basis. No Retainer.

How we print meetings.

Our end-to-end 5-step system. We build it, run it, and optimize it. You just take the calls.

01

Step 01

Sending Infrastructure

Your emails land in primary, not spam.

We build a completely separate sending setup — 10-20 branded domains, hundreds of inboxes, full DNS authentication (DMARC, SPF, DKIM), dedicated warm-up. Every account sends 4-5 emails per day. To email providers, that looks like normal human activity.

Your main domain stays untouched. Zero risk to your existing email reputation.

Most agencies skip this. Their clients end up in spam within 2 weeks.

02

Step 02

Lead Sourcing

Clean data, real decision-makers.

Multi-source scraping via Apollo, LinkedIn, and custom databases. Strict ICP filtering by job title, industry, company size, revenue, and tech stack.

Every email triple-verified before it enters a sequence. Bounce rate stays below 2%.

03

Step 03

Multi-Angle Copy

Personalized, not templated.

We draft 4-5 different sequence angles. AI personalizes every email based on recent news, hiring data, or LinkedIn activity.

It reads like human-to-human interaction, not a template blast.

04

Step 04

Campaign Optimization

Active management, not set-and-forget.

Daily monitoring of inbox placement, reply rates, and bounce rates — per sequence, per angle, per audience segment. We kill underperforming angles, scale the winners, and introduce new copy every 2-3 weeks.

Most agencies launch and forget. We optimize daily because we only get paid when meetings show up.

Step 05

Response Handling & Booking

When a prospect replies, the clock starts. We respond within 5-10 minutes, handle objections, answer questions, and book the meeting directly onto your calendar.

Team Team Team Team Team
Managed by trained SDRs
A message from Danny, Head of Client Success
0:18

This step alone is where most B2B companies lose 30-50% of their potential revenue.

Book Your Free Discovery Call 100% Performance-Basis. No Retainer.
Milan, Founder of FNNL Agency
Milan, Founder

Boutique size.
Enterprise scale.

Direct founder access. No junior account managers.

I built FNNL because the agency model is broken. Founders are tired of paying massive retainers to junior account managers who learn on their dime.

We're a 2-person team by design. When you partner with us, you work directly with me. We keep our client count intentionally low so every account gets personal attention.

But small team doesn't mean small operation. We push over a hundred thousand emails a month. We just removed the bloat and aligned our incentives with yours.

Speak with me directly

The division of labor.

We do the work. You close the deals.

What FNNL handles

  • Domain purchasing and DNS setup
  • Workspace creation and warming
  • Lead scraping and email verification
  • Copywriting and A/B testing
  • Daily campaign management
  • Inbox monitoring and reply handling
  • Meeting booking onto your calendar
  • Weekly KPI reports

What you handle

  • Show up to the sales calls
  • Close deals
  • Spend 10 minutes a week reviewing our report
Book Your Free Discovery Call

100% Performance-Basis. No Retainer.

The math is simple.

Most agencies charge $5,000-$20,000 upfront plus monthly retainers — whether it works or not. We flipped the model.

In-House SDR
Typical Agency
FNNL
Upfront cost
$5k-$10k
$5k-$20k
$0
Monthly cost
$8k-$12k
$3k-$5k retainer
Pay per meeting
Time to results
3-4 months
1-2 months
Week 3
Your time
10-20 hrs/week
2-5 hrs/week
10 min/week
Risk level
Extremely high
High
Zero
If it fails
Salary already paid
Setup fee gone
You paid almost nothing
Book Your Free Discovery Call

100% Performance-Basis. No Retainer.

From kickoff to meetings.

Here's exactly what happens after you sign on.

W1

Week 1

Onboarding & Infrastructure

We deep-dive into your ICP and offer. We purchase domains, set up Azure servers, and begin warm-up.

You: 60 min onboarding call

W3

Weeks 2-3

Build & Approve

We source and verify your first 5,000 leads. We write 4 distinct email sequences for your approval.

You: 30 min review

W4

Weeks 3-4

Launch & First Results

Campaigns go live. First replies within 48-72 hours. First meetings booked within 7-14 days.

You: Show up & close

∞

Month 2+

Optimize & Scale

New angles every 2-3 weeks. Fresh leads. The system gets smarter the longer it runs.

You: 10 min/week

Stop paying for effort.
Start paying for results.

Book a 30-minute discovery call with Milan to see if you qualify.

Frequently asked questions.

How does pricing actually work?
Small monthly tech fee for infrastructure — domains, inboxes, tools. Then you pay per qualified meeting that shows up. Exact numbers depend on your market and volume. We'll go through it on the call and make sure the math works for both of us.
What counts as a "qualified meeting"?
Someone who fits the ICP we agreed on, was generated through our outreach, and actually showed up to the call. No-shows don't count. Someone outside your criteria doesn't count. You only pay for real, showed-up meetings.
What if it doesn't work?
Then you paid a small tech fee and that's it. We don't make real money unless we book you meetings. That's the whole point — our incentives are completely aligned with yours. We also don't take on clients we don't think we can deliver for.
How long until I see meetings?
Infrastructure warm-up takes 2-3 weeks. Most clients see first positive replies within 48-72 hours of campaign launch. First meetings typically booked within 1-2 weeks of going live. Roughly 3-4 weeks from signing to first meetings.
Will this hurt my domain reputation?
No. We never send from your primary domain. We set up completely separate sending domains that redirect to your website. Full DNS authentication, dedicated warm-up, horizontal scaling. Your main domain stays clean no matter what.
Do I need to do anything after onboarding?
Almost nothing. You approve email copy and lead lists during setup. After launch, you spend about 10 minutes a week looking at our report. We handle everything else. You just show up to the calls we book.
Can I pause or cancel?
Yes. No long-term lock-in. If you need to pause for capacity or any other reason, we can do that. Small maintenance fee to keep infrastructure alive during the pause, but you're not trapped.
How is this different from other agencies?
Two things. One — we're performance-based. Most agencies charge $5-20k setup plus retainers whether they deliver or not. We only get paid when meetings show up. Two — you work directly with the founder. Every account gets personal attention.